United States: 2020 adult diapers when the size of the market will catch up with the baby diapers

China's health supplies network - March 18:

Foreign media reported recently, according to the survey, according to a study in 2020, the United States adult diapers when market will more than baby diapers. At least one-third of americans due to pregnancy, childbirth, diabetes, obesity and other reasons have bladder problems.

According to bloomberg, according to a report is expected in the next four years of adult incontinence products sales to grow by 48%, while sales rose only 2.6% of baby diapers, behind the adult diapers. A true reflection of the data is the transition of the enterprise marketing activities recently, such as Kimberly - Clark and companies such as procter & gamble.

Over the past five years, the adult diapers campaign white-haired old man is replaced by their 40 s and 50 s star. As the young man's face appeared in the marketing activity, the brand is making a concerted effort to attract consumers to buy the new product, the product is considered in the traditional sense incontinence used old man.

Procter & gamble's famous brand of sanitary napkin Always also launched new products for young consumers, Always Discreet is committed to create "intangible" diapers, can solve more tiny leak. 2015, Kimberly - Clark, increase the intensity of industry innovation, introduced for incontinence pads in the style of diapers Poise Impressa, it can with the power of the absorbent organization, improve and support the urethra.

However, old people still is the adult diapers when the target group for the vocation.

Research institutions Research & Markets of adult diapers when global Markets, according to the report, the extension of life expectancy and falling fertility rate in adult diapers when the market growth over the baby diapers.

In January 2016, the agency's report stressed that older people are more easily affected by disease or the environment, cause urinary incontinence, thus the extension of life means that the demand for such products will soar. According to the report also shows that, although America company ready to ascend diapers in the market, but they also look to the global market, such as China, India, Thailand, Vietnam and Indonesia, etc.